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: Why Amazon clicks with shoppers — on Prime Day or any day

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A few weeks ago, I was standing in the vitamin aisle of my local pharmacy, struggling to locate a specific bottle of pills that my doctor had recommended. It was seemingly nowhere to be found. And based on my experience at this particular store, I knew that even if I was able to track down an employee for help, I wasn’t likely to receive much in the way of assistance.

Then, a solution to my dilemma suddenly dawned on me: Amazon AMZN! I looked up said bottle, found it within almost no time and ordered it. By the next day, it…

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