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Reuters

Goodbye Golden Arches: rebranded McDonald’s to reopen in Russia

The relaunch will begin on Russia Day, a patriotic holiday celebrating the country’s independence, at the same flagship location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in January 1990. In the early 1990s, as the Soviet Union crumbled, McDonald’s came to embody a thawing of Cold War tensions and was a vehicle for millions of Russians to sample American food and culture. The brand’s exit is now a powerful symbol of how Russia and the West are once again turning their backs on each other.